Search engine optimization (SEO) can be best described as being the process of altering over 200 onsite and offsite factors to increase a website’s ranking within the search index. The importance of SEO in today’s world cannot be overstated. Statistics indicate that less than 17% of searchers, ever go beyond the 1st page. Data also shows that the top 3 websites within a search result usually get over 70% of all visits from a given search. Therefore, it’s important that small-to-midsize businesses (SMB) incorporate SEO into their digital marketing strategy. For additional digital marketing and SEO resources, click here. In today’s post we take a close look at the benefits SMBs stand to gain.
1. Organic Traffic
All web traffic is not the same. It’s a known fact that organic traffic is much more valuable than social media or pop up traffic for instance. Many experts also agree that organic traffic is more valuable than paid traffic. The reason why is because organic traffic is targeted. When a user inserts a query in the search engine, they usually have a very specific intent. And, if your website provides them with the solution to their inquiry, there’s a high chance that they will become a new subscriber, follower or customer.
2. Higher Conversion Rates
Search engine optimized websites feature content that is easy to consume, loads faster and will display property across multiple devices including tablets and mobile. Page load speed is incredibly important because data shows that 33% of all visitors will leave a site if it doesn’t load in less than 3.5 seconds. An SEO expert will essentially work to make your website look more valuable in the eyes of a search engine, by improving multiple aspects of your site such as your page load speed. This all helps to provide a better user experience, which helps to increase your conversion rates.
3. Brand Awareness
In today’s world, brand awareness can mean the difference between making a new customer or driving visitors away. Search engine optimization provides you with a cost effective solution to increase brand awareness. Once a site attains higher ranks within the search results, they gain more brand awareness. And, statistics show that when sites appear with the top results of the search page, they are trusted a lot more than pages that are located at the bottom of a search result. Overtime, visitors will start to trust your brand. It’s also a known fact that today’s consumers prefer and trust brands who have a strong online presence.